The wining campaign
On 28 August Amsterdam opened their fifth P+R location. If you want to visit Amsterdam by car and you don’t want to spend hours and hours of searching for an expensive parking place, then P+R offers the solution. They are easy to find. And they have the lowest parking rate. Which is just 6 euros for parking 24 hours.That includes 5 public transport tickets to the center and back to your car.
Why am I telling you this? Well… the agency I work with was invited to participate in the pitch (that’s an advertising contest) for the promotion of P+R Amsterdam. And guess what? Our campaign won! Yay! Opening P+R Bos en Lommer was also the launch of our campaign. We had an alderman open the P+R by driving through this paper wall. And if you take a close look at the picture of that opening, then who do you see? Yep! That’s me, standing on the right!
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
Comments
No comments yet.
Leave a comment